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Is It Really Facebook vs. Google? (resposta brevíssima: ná)

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Boa perspectiva de uma guerra inventada por media apressados:

So the point of this little survey is to show that the unique purposes and utilitarian values of Facebook and Google are very different.

Google is about search – finding things you need from the entirety of the Web — right now. Facebook is about socializing – seeing what your friends are up to and letting them know what you are doing — right now.

Sure, there are elements where they overlap or have tried to step on each other’s toes. Google keeps trying to go social and has yet to be successful and Facebook does have a self-serve PPC product and is shoring up Bing a bit with some inside information to enhance its search algorithm. They also both have photo sharing (Picasa and Facebook’s photo tab), they do e-mail, and have a countless list of overlaps that all big sites and portals have.

But does this make them mortal enemies in a race to obsolescence and death? Absolutely not. For the most part, they both take in huge amounts of money from very different buckets doing what each of them does best — socializing and search.

Ler o artigo: Is It Really Facebook vs. Google? (resposta brevíssima: ná)
Fonte: ClickZ


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